Tobacco Companies in Our Society Essay -- Smoking Cigarettes Tobacco E

Tobacco Companies in Our Society The tobacco industry seems like a beneficial addition to our economy. It has basically been a socially acceptable business in the past because it brings jobs to our people and tax money to the government to redistribute; but consider the cost of tobacco related treatment, mortality and disability- it exceeds the benefit to the producer by two hundred billion dollars US. (4) Tobacco is a very profitable industry determined to grow despite government loss or public health. Its history has demonstrated how money can blind morals like an addiction that is never satisfied. Past lawsuits were mostly unsuccessful because the juries blamed the smoker even though the definition of criminal negligence fits the industry’s acts perfectly. Some may argue for the industry in the name of free enterprise but since they have had such a clear understanding of the dangers of their product it changes the understanding of their business tactics and motives. The success of the industry has merely b een a reflection of its immoral practices. These practices have been observed through its use of the media in regards to children, the tests that used underage smokers, the use of revenue to avoid the law, the use of nicotine manipulation and the suppression of research. Tobacco companies have relied on the media to lure children. They quickly realized that ‘the company that dominates is that which most effectively targets young†(Imperial Tobacco document.) To counteract the idea of disease and other negative aspects of tobacco, the industry used imagery in the media such as natural settings and healthy actors doing active things. This helps them to insinuate that smoking leads to success, romance, sophistication and other advancements in their lifestyle, which was easily imprinted in the minds of children. A document found among Imperial tobacco files described their priority: â€Å"†¦having our imagery reach those non-reading young people who frequent malls should be our chief goal.†(1.170) Unaware of how important the under 18 market was to the industry, the government could only attempt to lengthen the distance between schools and billboards because they’re ineffective attempts were ignored by the large corporations . With many billboards concentrated in small areas it put the idea in children’s minds that smoking was socially acceptable and that t... ...ut throughout the past two decades, the realization of folly has called for a step in a new direction. For our society to finally rid ourselves of this parasite the change would have to be very slow; it would have to start with putting the entire industry in the hands of the government. In this way the corporation owners would truly be penalized while the product would be safer and the country would benefit from the profits. Marketing to children, testing underage smokers, using money to avoid the law, manipulating nicotine and suppressing research are among many of the immoral practices of the industry. Although they are very numerous and diverse they all share the same motive: to get rich. Money has become more important than compassion in the minds of the industry’s players. The success of the industry is merely a reflection of its immoral practices. Bibliography: 1.) Smoke and Mirrors: The Canadian Tobacco War 1996 Rob Cunningham 2.) Galen.library.ucsf.edu/tobacco   Ã‚  Ã‚  Ã‚  Ã‚   A)/mangina/report/exhibits.html   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  B)/bw.html 3.) www.courts.gov.bc.ca/Jdb%2txt.html 4.) Smoking, The Artificial Passion; 1989 David Krogh 5.) http://www.tobaccopapers.org/DocofWeek-apr28.htm

Dimensions and starbucks

In order to clarify and understand how five dimensions of situational influences affect buyer behavior, this essay is going to answer three questions. First of all, physical surrounding and social factors will be demonstrated by providing some definitions and relevant instances. Secondly, case study will be analyzed based on three factors such as social surrounding, task definition and temporal perspective.Finally, Struck cafe would be chosen as an example to analyze how they has developed their promotion, place and product related to physical factor. Question 1 Firstly, as can be known, situational influences are basically five factors that affect customers when they want to make buying decision. One of the most visible features that may have a direct impact on their decisions is physical surrounding like store location, interior decoration, music, smell, temperature and amount of choice provided.This factor would be used as a tactic to attract customers or keep them stay longer in stores. For example, these days, Coles and Woolworth have had almost same price and promotion for their customers so most people have chosen to shop in en of these because that is simply the nearest supermarket from their house. In addition, how companies decorate their shops, what kind of music they play and which fragrance they choose to use in their stores or products play a prominent role to approach their potential clients.According to Bell (1975)g's study, there is a relationship between store's atmosphere and purchasing outcome that means the more enjoyable atmosphere the store have, the more money their customers are apparently willing to spend (as cited in Manic and Radars, 2006). Moreover, when they spend more time to stay inside, it may lead to a chance that they would buy enplaned goods.Furthermore, in 2000, the American Wine Council demonstrated that their most wine consumers were female who prefer having sweeter taste and smell and that is one of the reasons why many c ompanies such as Chardonnay and Cabernet Sauvignon produce sweet wine more than dry one (as cited in Brewer, Salina & Miller, 2011). In general, as can be understood that physical surrounding includes the mostly tangible elements that could be used to influence people's buying behavior in a straight line.Secondly, there is one of the most unavoidable impacts that many buyers are usually affected when they make up their mind on archiving a product especially a valuable things such as phone, car, house, etc. Is social surroundings. Culture, family, reference group and social class are the elements, which would be insisted in this situation. In this case, the majority of customers possibly give their decision to buy a product based on the suggestion from their relationship around them. In 2006, Chuan et. Al stated that â€Å"Shopping in company increases purchasing outcomes† in their research.It can be considered that clients who come with friends or group tend to spend more mon ey and buy more items than who go alone (as cited in Manic & Radars, 2006). According to Genevieve (2006), since there are plenty of benefits that social influence are brought, many companies choose to launch their advertisements at the time that they probably know that time for family viewers such as Walt Disney or group of friends like football game. That would lead to a successful effect, which they would like to approach their potential customers.In short, social surrounding is a significant factor, which seems to help businesses achieving a greater consumption if they may implement it appropriately. Question 2 It is the intention of this question to identify and briefly analyze three key of educational influences related to specific case study when Kate has to make a final decision to buy a smartened for her boyfriend, John's birthday. First of all, when she has a demand to purchase a gift in her boyfriend's birthday occasion that is task definition.That is the reason why she n ot only spends a lot of time to find the information for this purchasing but also emphasizes on the feature and brand of smartened that her boyfriend would like to own particularly. In the other words, she prioritize his demands at the first. Additionally, it is easy to understand why she asked his friend and the sale consultant for enforcing her desirable decision. In this circumstance, it is quite clear to realize how social factor affects customer behavior. There are two social surroundings in this case: membership groups and aspirations groups.In this case study, Kate would be influenced by advise of John's friend who is in membership group and knew John's personality and character very well. His recommendation for Phone 5 would have the most vital impact on Skate's decision because of his better knowledge over her boyfriend's interests and preferences as mentioned in case study. However, Kate would be confused to give the final selection, for she also consider the option Samsun g galaxy SO from professional sale consultant who is in aspiration groups and may have much better experiences in smartened.Therefore with the purpose of solving this issue, she has to consider the third situational influence – temporal perspectives which would probably enforce her so as to fugue out the most suitable present for her boyfriend due to his fast approaching birthday. In Genitive's book (2006), he indicates, â€Å"Time pressures and technology have combined to produce a rapid growth in high quality'. Thus, it seems to be related to Skate's problem when she has to determine as soon as possible.That would cause the issue that the less time she has, the faster decision she has to make. In brief, as following this case study, it is possible to recognize that social factor predominantly affects how customers behave in general and Skate's in particular. Also, this is the main reason making her hesitated to reach the final selection. Question 3 As stated in the introdu ction, in this section, Struck would be chosen as an example to demonstrate how a business implies social surroundings and succeeds inChina for making marketing strategy by following three of four stages in UP – place, product, promotion. Struck, which is known as one of the most famous and valuable brands in the world, have opened first outlet in China since 2007 and will have extended to 1,500 stores by 201 5 (China Observer, 2011). Hence, which reasons have made them survive and success in China, where is well known as an initial traditional maintained country, will be described sketchily relating to social features in this bellowed part. First of all, with the aim of approaching Chinese marketStruck has settled store system in many virtual locations where there are crowded pedestrian places as usual as they did in America but with Chinese style's decoration for making their customers feel convenient. Picture 1: Struck in China (n. D. ) As can be seen in the above picture, that is the general decoration of Struck in China. Furthermore, Struck has especially allocated one of their stores in the Forbidden City (in the picture bellow) where is the most respectful and traditional symbol for Chinese history.It is one of the noticeable tactics that Struck wants to access China's market through Chinese cultural architectonic. In addition, with mainly target customers who are the growing middle class they have set their own image to become fashionable and trendy (McKee & Lawmaking, 2009). In this case, their potential customers would like to come in, have a seat, talking with friends and have a Struck cup of coffee. That means they have adapted themselves by using reference groups in social surroundings.Picture 2: Struck in The Forbidden City (n. D. ) Secondly, According to Wang (2012), there is an important strategy in product placement that Struck introduced their beverages using Chinese popular local ingredients like green tea. This strategy has helped St ruck to overcome the upcoming trouble which western cafe would threaten Chinese traditional drink – tea. That means they have tried being a Struck by Chinese and American cultural combination and avoiding totally implementing typical American concept into Chinese market.Finally, as mentioned previously, since Struck has been running a cafe system to make them become a trend, the most effective promotion for them is mouth to mouth. As long as the development of globalization included China, the monger generation tends to follow the new trend and experience the western culture. By recognizing what is happening in the world, Struck has given their customers â€Å"Struck – Experience† (Wang, 2012). That is how they has confronted with China's market and made it possible and the most second largest market behind original market – America.In conclusion, the five dimensions of situational influences play a vital role in marketing strategy to attract and deal wit h how customers behave to make their buying decision.

Investigation of the Ketogenic Diet - Free Essay Example

Sample details Pages: 6 Words: 1666 Downloads: 9 Date added: 2019/02/15 Category Health Essay Level High school Tags: Diet Essay Did you like this example? Throughout the course of my life most of my family has given me a hard time about how fat I look. Growing up they told me horrendous things such as I would never find a girlfriend, or I would never have some friends in high school. So, I began dieting as well as exercising but often the wrong way. Don’t waste time! Our writers will create an original "Investigation of the Ketogenic Diet" essay for you Create order Often, I would exercise as well as skip meals to feel as though I could belong to a group. At times, my life was at an all time low that I began to overconsume diet pills. Now that I’m older I see that there was an error to my ways. The main reason that I chose to Look into the Ketogenic Diet was the big hype behind it. Everyday I hear some student as well as everyday bystander say that they are on the Ketogenic Diet. Thus, began my investigation in to the Ketogenic Diet. Initially the Ketogenic Diet was a revolutionary dieting system that helped with the effects of Epilepsy. In one specific case related to the Ketogenic Diet was Charlie Abraham (Mulligan and Mandelbaum 2011) Charlie Abraham was only 20 months old when he began to have seizures that were affecting his quality of life (MulliganMandelbaum2011). So, his family decided that they should initiate him in the Ketogenic Diet (Mulligan Mandelbaum 2011). The Ketogenic Diet that he was put on changed his life significantly. One question that does arise is what is the Ketogenic Diet? The Ketogenic Diet is a diet that helps the body naturally by incorporating various food groups. These food groups must be a part of a diet that is low in carbohydrates yet high in Protein (Stafstrom Bough 2003). This diet must have enough foods which balance the intake of Carbohydrates, so the diet can be more effective (StafstromBough 2003). Yet there have been many claims stating that the diet can be effective but primarily for young children (StasfromBough 2003) This is primarily based on being used as a treatment for many forms of Epilepsy that the young children are being faced with. The Diet has helped pave a way from using fewer pharmaceutical drugs to help with the potential diagnosis of a child’s mental health. Methods In terms of searching through the databases I mainly utilized EBSCO host. The primary reason is due to the fact of the reliability of a source that you know can be considered a peer reviewed academic Journal. The Academic Journal that I utilized were all peer reviewed and had some form of validity to them based upon the studies that were conducted. At first, I thought that the Ketogenic Diet was only used as method of everyday people just trying to lose weight. After going through my findings, I found that this diet can help with brain function. The main key words that I used to search for many of these Journals came from ideas that I had regarding the Diet itself. For history on the diet I searched for history, and I was able to find the case regarding the Charlie Abraham as well as what the Ketogenic Diet is. In term of identifying what the diet was I dug deeper into my search. I searched using the keywords Men and Women and their relationship to the Ketogenic Diet. This led to the article regarding gym trainers as well the effect of the diet on Men and Women. This helped narrow down the search of which gender I was going to describe in relation to the Ketogenic Diet. I found about 35 papers that were relevant to the study of the ketogenic. I narrowed down my search by focusing on how this diet can affect our Neural Pathways and body composition. Results Most of the Academic Journals had many things in common such as whom the diet is most effective for. From the brief findings of Mulligan and Mandelbaum (2011) we know that the diet can be very effective for children. This is primarily since they are still in their toddler years. If treated at a young age the likelihood of managing seizures caused by epilepsy may be helpful with the use of implementing the Ketogenic Diet (Mulligan Mandelbaum2011) For Men and Women, the Diet of the Ketogenic Diet may have some positive effects to both genders. Yet there is a correlation of whom it affects the most. Men are more likely to be affected by the Ketogenic Diet. This is primarily due to the type of workout regimen that they are doing each day (Bala et al.2018). Men’s workout regimens tend to use weightlifting, whereas women are more likely to do lighter impact workouts which don’t emphasize on their individual Muscle Tone (Bala et al.2018). Women also want to primarily engage in the diet for a quick method of losing weight without causing adverse health effects (Bala et el.2018) Yet although there are many correlations associated with the Ketogenic Diet the mutual consensus amongst all the Academic Journals is that it works. The diet help revamps your metabolism by lowering the amount of Carbohydrates that you would normally consumes. Not only does the Ketogenic Help with weight loss it can help people with GBM (McDonald 2018) GBM is form of cancer that is formed as tumor in the brain (McDonald 2018). This tumor is often been a nondurable as well as non-manageable tumor that often results in the individual dying shortly after they are diagnosed. (McDonald 2018) If you look at the other studies that have been conducted like the Charlie Abraham case there has been a correlation associated with how the diet be effective. Based upon the Findings of McDonald Cervenka (2018) the Ketogenic Diet demonstrated a positive effect while for a person whom was diagnosed with GBM. The doctors whom treated the individual helped by placing them on the Ketogenic Diet (Mcdonald Cervenka 2018) After the individual was on the Diet for a various amount of time, the doctors saw that the tumor had been decreased with the help of the Ketogenic Diet(McDonald Cervenka 2018). Yet when the patient got off the Diet the found that the symptoms of the GBM tumor had returned to its original form. One astounding discovery from this case is that the ketogenic Diet was originally used as a method of helping with Brain disorders such as Epilepsy (Mulligan Mandelbaum 2011) This revolutionary diet can be helpful to treat minor symptoms of cancer as well as other overall body composition of an individual. Another Idea that can be compared is How the Diet can help with other severe mental health disorder such as Bipolar Disorder. Bipolar disorder is a Brain Disorder that is mainly known to have severe mood swings that are associated. (Phelps et al.2013) Based upon the case presented by Phelps et al. (2013) we know that the Ketogenic Diet has been used to help steady the mood regulations. This specifically ties into how the person is going about in their day to day routine. The person whom was diagnosed with the Bipolar Disorder changed their Dietary Habits by following a set Ketogenic Diet (Phelps et al. 2013). As part of the Diet they were had the woman keep a log of their diet plan. At first the Diet plan was not effective and had no effect, until she had achieved finally gotten up to her optimal level of ketosis (Phelps et al.2013). This level of ketosis helped her have a steady mood variation without causing her to sway from (Phelps et al. 2013) All In all, if one looks at the brief cases that are being presented they all have a common rationale. The first is that this diet is effective in helping with N eurological Disorders. These disorders can be treated without the excess use of Pharmaceuticals. Often as a society we tend to sway from the bigger picture of the overdependence on pill. Yet there is a way to help change our own behaviors. This is simply to follow a consistent diet as well as moderate exercise to improve our brain function as well as our body composition. Conclusion I feel that most of the claims are true regarding the Ketogenic Diet. In each of the case studies that were presented demonstrated key correlations that were used to determine a common answer. This diet can be effective if used in the correct manner. It helps improve the overall body composition of both Men and Women. Although the diet is more effective in Men, women can also benefit. Both genders can exercise as well as use this diet as means of becoming a Healthier individual. In terms of valuable components, I feel that in some cases there must be some form of medical consultation before engaging in this type of Diet. For recommendations this Diet can be Effective if used properly and for the correct reasons. This Diet can be amazing for people that want to learn more about how they can improve their overall health. The Ketogenic Diet can also be used as a means to help psychologists as well as psychiatrists develop a better means to help their patients. They can put their patie nts on a moderate diet to demonstrate how the diet will help their neural pathways. If we look at the case regarding Bipolar Disorder the Ketogenic diet has a positive impact by helping the person become more in control of their emotions. References Bala, S. S., Gayathri, R., Priya, V. V. (2018). Evaluation of effects of ketogenic diet among gym trainers and users. Drug Invention Today, 10(6), 929–931. McDonald, T. J. W., Cervenka, M. C. (2018). The Expanding Role of Ketogenic Diets in Adult Neurological Disorders. Brain Sciences (2076-3425), 8(8), 1–16 Mulligan, J. E., Mandelbaum, D. E. (2011). Myoclonic astatic epilepsy and the role of the ketogenic diet. Medicine and Health, Rhode Island, 94(5), 127–130. Phelps, J. R., Siemers, S. V., El-Mallakh, R. S. (2013). The ketogenic diet for type II bipolar disorder. Neurocase (Psychology Press), 19(5), 423–426 Stafstrom, C. E., Bough, K. J. (2003). The Ketogenic Diet for the Treatment of Epilepsy: A Challenge for Nutritional Neuroscientists. Nutritional Neuroscience, 6(2), 67.